Which theory would be most relevant to analyzing whether a person continues a relationship based on ongoing rewards?

• A. Social Exchange Theory
• B. Uncertainty Reduction Theory
• C. Equity Theory
• D. Groupthink

Answer: (A)

Social Exchange Theory centers on how people decide to stay in a relationship by weighing ongoing rewards against costs. It treats the relationship as an ongoing exchange where benefits like support, companionship, and affection are balanced against time, effort, and potential conflicts. When the stream of rewards remains higher than the costs, and a person’s internal standard for what they deserve (their comparison level) isn’t exceeded by alternatives, they’re more likely to continue the relationship. Uncertainty Reduction Theory focuses on reducing ambiguity in initial interactions, not on ongoing rewards. Equity Theory looks at fairness in what each person contributes and receives, which matters, but the question specifically asks about continuing due to ongoing rewards. Groupthink describes group conformity pressures, not individual reward-based decision making in intimate relationships.