Which term refers to a prejudiced outlook?

• A. Bias
• B. Audience Analysis
• C. Body Language
• D. Burden of Proof

Answer: (A)

The idea being tested is bias. Bias is a tendency to lean unfairly toward or against something, often based on preconceived notions or stereotypes. It can be conscious or unconscious, and it colors how you interpret information and respond to others. In communication, recognizing bias helps you see how a prejudiced outlook might distort message understanding or audience reaction, which is why identifying bias is essential. The other terms don’t fit because audience analysis is about studying the audience to tailor a message, body language refers to nonverbal cues, and burden of proof is about who bears the obligation to provide evidence. Bias is the term that specifically denotes a prejudiced outlook.